Our experience allows us to deliver against the Key Performance Metrics for mobile:
Penetration: driven by consumer awareness, staff commitment & an existing engagement with the brand. For customers converting from an existing loyalty card to mobile App, penetration rates are above 70%.
Usage: directly related to the relevance & attainability of the core mobile proposition. Mobile loyalty programmes have experienced month on month increases in consumer spend of over 23%
Openings: driven by the combination of content & communication. Where content is ‘localised’ & push messages triggered by consumer behaviour. App openings of 85% have been achieved.