Focusing on customer (insights) and business (operations) to ensure any new mobile application, service or experience will succeed.

Defining a vision, strategy & roadmap to build advocacy through in-store digital experience, CRM and loyalty marketing

Delivering or using a single view of customer

Developing customer journeys, customer segmentations, personas and cross channel experiences

Managing or defining direct marketing communications (email, push), loyalty schemes, customer growth, activation & reactivation initiatives.